The Brief:

Create a Tour de France campaign that felt culturally relevant and accessible to everyday Australians, while reinforcing Blackmores’ connection to health, wellbeing and active living.

The Work:

A storytelling-led campaign focused on the everyday rituals of cycling, combining film, social content and audience participation to celebrate riding as part of modern Australian life.

• Creative Lead / Co-Director

• DOP: Jani Hakli

• Production Company: Austin Studio

• EP: Celia Nicholas