NRMA wanted to demonstrate what a modern “help company” is capable of through a meaningful community initiative that made Australians feel safer during extreme heat events.
The Work:
Rather than simply warn Australians about heat, the campaign focused on making care visible within local communities, transforming Heat Shelters into recognisable spaces of refuge and support during dangerous temperatures. Across outdoor and digital outdoor , the work helped reposition extreme heat as a shared public safety issue rather than just a weather event.
