The Brief:

Škoda wanted to localise its global Tour de France platform for Australian audiences; balancing the prestige of the race with a distinctly local sense of humour and cultural familiarity.

The Work:

A campaign reimagining the Tour de France through an unmistakably Australian lens - magpies, mullets and MAMILs. Whats your Tour de?

• Creative Lead / Director

• DOP: Matt Hopkins

• Production Company: SBS