NAATI wanted to raise awareness of the role certified interpreters play in helping people navigate critical moments across healthcare, legal and community settings, ensuring people can access information and be understood when it matters most
The Work:
What does it mean to truly feel understood in life’s most important moments? A campaign using emotionally grounded real-world scenarios to highlight the role NAATI-certified interpreters play across healthcare, legal and community settings. Delivered across 12 languages through film, audio and outdoor.